Dear Painting Contractor,

If you're interested in growing your residential repaint business... and if you have, or can get, the capacity to do the work, this may be the most important letter you will ever read.

Here's why...

As a marketing consultant with 25 years of experience growing businesses, I recently put together a business growth program for a Denver painting contractor that has taken him from 3 years of no growth to an

This same program is now available for exclusive licensing to one painting contractor in your area. We can only ethically license one contractor per area so need to make sure we find the right partner.

This program is not just a postcard or two with painting related graphics like you may have seen promoted lately. It's a complete business growth program created specifically for growing a residential re-paint business.

We customize it for your business and do something nobody else will do for you...

Most contractors we talk to are busy enough hiring, managing, bidding and scheduling jobs that they don't have much time left to create and execute a consistent marketing program.

Their time is spent perfecting their trade and managing their business, not developing marketing so they like the idea of having someone do it for them.

Our Denver client's business has increased due to two simple things:

1. more leads and
2. a higher closing rate from leads to sales.

Here's an overview of how it works:

It's important to understand, that even though we have many marketing pieces for you to use, the reason they work is because of their message.

With our program, all your marketing will provide specific, quantifiable reasons for people to do business with you.

Ads that say things like "we're the best", "we have the best prices" "we have the best service", "we paint interiors & exteriors", etc. give no reason for someone to do business with you.

The marketing we do for you gives your customers specific reasons to do business with you and says it in a way that causes people to take action and call.

To see that there's a lot more here than just a postcard or two, click here to see the complete list of all 39 things you get.

The lead generators you get are all very different from anything you may have seen because they all effectively communicate the reason to pick you over your competitors.

This can get you 2, 3 or 4 times as many leads as you get now for the same amount of money spent...

So, after we start bringing you more leads, the next step is to help you to close them...

When we first met Rick, our Denver client, he told us all his customers ever cared about was price and that he was only closing about one out of every 5 bids he did.

To fix this problem, we developed a 12-page "Consumer Guide" for him that educates people on how to choose a good painting contractor. It shows people what's important and why and then shows how his company meets all the criteria.

To accompany the "Consumer Guide" we assembled a binder full of all the "evidence" that proves he's better. (Because people are legitimately skeptical of marketing claims these days, we don't expect people to believe anything we say so we provide 3rd party proof)

After explaining how to use the "Consumer Guide" and "Binder", the next day Rick followed my instructions and

The reason it works is that the homeowner can read the Consumer Guide and understand why to do business with Rick before there was even a price to look at. The "Binder" provided the homeowner the PROOF that he was better.

Rick said that ever since he started doing this, the first question from his prospects stopped being: "What's the price" and became: "When can you start?"

This is the exact same program you'll be getting. And, this is why, even though the marketing materials are already created, we need to help you use them properly so you'll get the results you want.

Even if you personally close 80% of your leads, your employees probably can't do that. As you grow, you'll need someone besides yourself to close sales and a system like ours makes it possible for someone who isn't as good as you to get good results.

Because we bring you more leads and help you convert more of them to sales, you'll get improved results

In addition to the consumer guide and binder, there are many more tools to help you convert leads to customers. Click here for the entire list.

We help you grow your business with a minimum of time and effort because:

1. The marketing components to grow your business are all done. Instead of teaching you how to do marketing, we've created and tested all 39 components of it for you. It's ready for you to use right now.
2. We customize everything for you. We'll put your contact info and logo on everything so it's yours and reflects anything unique you might do that might not already be included.
3. We help you set it up and get it working a step at a time so you get good results. Depending on what you need first, we'll decide what things should be done first, second, and third. There are too many components to do it all at once and we want to get each piece working for you properly before we start the next step. We'll do this with you one step at a time at whatever pace works for you.
4. We set you up with a simple system to track results. You'll always know exactly what return you're getting on any money you spend on marketing or advertising from now on.

So, does a proven turn-key system like this where all this is done for you sound good? If you're interested, fill out the form below so we can let you know if your area is still available.

For our program to work properly for you we need our partners to meet several criteria. The most important two are:

First, you have to already be, or be willing to be, a top quality contractor in your area by conforming to promises made to the consumer in our marketing program. Our system won't do you any good if you can't or don't want to deliver on its promises.

Second, you need the capacity and desire to grow. Our system can be turned on and off to control your growth, but we only want to work with someone who can take full advantage of what it can do.

So, if you can't handle or don't want much growth, this program is not for you.

Once you submit the form, we'll get back to you to let you know if your area is still available and then, if you have Internet access, we'll take you through an on-line demo that further explains the system and shows you some of its components.

Remember, since there's only one license available for each area, contact us right now if you're interested.

To Your Success,

Joe McVoy, President
Painting Institute

PS   If we decide to work together, and before you make any commitment, we'll set up a time for you to talk with the owner of our Denver client to confirm for yourself what we're telling you.

PPS   Because marketing programs need updating to reflect changes in the market, as long as you're a licensee, you'll be getting updates on what we test, develop and see working for licensees throughout the country.