Business Growth Program Components

Remember: You do not need to use all of these — we help you decide which things to use and when — to get the best results for you.

1. Components that bring you new leads
   
   • Yellow pages ads
   • Money Mailer ads
   • Val-Pak ads
   • Postcard & letter mailings to new movers
   • Postcard & letter mailings to new home owners
   • Postcard & letter mailings to neighbors where your crews are working
   • Internet ads
   • Home Show booth design
   • Home show contest and lead capture system
   • Home show follow up "2nd prize mailings"
   • Door knob hangers
   • Promotional Products
   • Yard signs
   • Truck signs
   • Service directory line ads
   • Print ads for magazines & newspapers
   • Referral reward systems to get more referrals from customers
   • Pro-active referral systems to bring in referrals
   • Word-of-mouth referral system and a simple way to measure your customer satisfaction level
   • Incentive system for paint crews to maximize word-of-mouth referrals
   • 10, 30 & 60 second "Elevator" script to use a networking meetings
2. Components that convert leads to customers
   
   • 12 page consumer guide
   • Presentation binder
   • Phone answering script
   • Voice mail script
   • On hold message
   • Web site with automated prospect conversion system
   • Tracking system to track all your leads & sales from any source so you know what your return on investment is from everything you do
   • Business cards with an offer on them to create a response
3. On-going contact system to increase business from customers & to automatically convert prospects into customers
   • Automated series of e-mail messages that go out without you doing anything
   • Postcards
   • Letters
4. Advanced Strategies
   
   • Word-of-Mouth system mentioned under lead generators
   • Joint venture systems — get others selling for you
   • Joint venture systems — sell other businesses services and make money
   • Joint venture systems — endorsement letters sent to your partners customers endorsing you
   • Co-op advertising with non-competitive partners to reduce your advertising cost
   • Up sell system
   • Cross sell system